About Me

Website Developer
& AI Specialist

I build custom websites, intelligent AI agents, and streamlined business processes — taking projects from planning through deployment while keeping design clean and systems efficient.

Automation AI Process / SOPs Implementation Respond.io Specialist Project Management

What I Do

Core areas of expertise.

Website Development
AI Specialist
Funnel Design
Graphic Designing
Respond.io Specialist
Automations
Process & SOPs Improvement
CRM Integrations
Custom CRM Creation
CMS Management
Email Marketing
WordPress Development
Copywriting & Blogs

Tools I Use

Platforms and systems I work with day to day.

Website Management

WordPressSquarespaceZoho ShopifySysteme.ioWixWeebly

CRM & Automation

ZohoWeTravelMailchimpMailerLite ZapierHubSpotMeta Business Suite

Website Development

GitHubVercelSupabaseFirebaseHTML CSSJavaScriptReact JS BootstrapClaude CodeGemini Code / Antigravity

Based on my experience working with various tools, I'm highly adaptable and can quickly learn to navigate and implement any preferred CMS or CRM system of your choice.

Experience

Work Experience

A track record across web development, AI, and business operations.

Website Developer & Project Manager
Zelixlabs · Singapore
  • Built custom websites for clients using Claude Code while strictly following the company's SOPs and development standards.
  • Developed Shopify themes, WordPress websites, and static HTML sites, using GitHub and Vercel for deployment and version control.
  • Managed website projects end to end — planning, development, testing, deployment, and client deliverables.
  • Improved internal workflows by identifying opportunities to streamline project execution and team efficiency.
  • Performed domain migrations, redirections, DNS configuration, and website transfers to ensure seamless launches.
  • Created and maintained Claude Skills, leveraging advanced features to improve development speed, consistency, and automation.
  • Delivered websites across industries while ensuring country-specific compliance, particularly for healthcare and medical professionals.
  • Collaborated with stakeholders and team members to deliver high-quality websites on schedule.

Key Skills: Claude Code · Project Management · Website Development · Shopify Theme Development · WordPress · HTML & CSS · GitHub · Vercel · Domain Management · DNS Configuration · Website Migration · SOP Compliance · Process Improvement · AI-Assisted Development · Healthcare Website Compliance

Respond.io Expert & AI Specialist
Zelixlabs · Singapore
  • Designed and built AI Agents using Respond.io, enabling automated customer support and business operations available 24/7.
  • Managed the complete AI Agent lifecycle — planning, configuration, testing, deployment, and post-launch support.
  • Worked directly with clients to gather requirements and customize AI Agents to their workflows, services, and customer needs.
  • Integrated AI Agents with clients' preferred channels, including websites and social media, for seamless omnichannel interactions.
  • Configured AI workflows, automation rules, knowledge bases, and backend processes to improve response times and efficiency.
  • Performed testing, optimization, troubleshooting, and ongoing maintenance to continuously improve AI Agent performance.
  • Managed broadcast campaigns through Respond.io for announcements, promotions, and business updates.
  • Developed AI solutions beyond Respond.io — process automation, implementation strategies, internal tools, and SOPs.

Key Skills: Respond.io · AI Agent Development · Conversational AI · AI Automation · Workflow Automation · Business Process Optimization · Client Consultation · AI Testing & QA · AI Deployment · Omnichannel Integration · Broadcast Campaigns · SOP Development · Prompt Engineering · Customer Support Automation

Admin Support in Travel Agency
Client-based · UAE
  • Provided administrative support for a travel company, ensuring seamless operations and coordination.
  • Maintained and updated the company website, managing trip listings, modifications, and removals via WordPress and CMS platforms.
  • Managed trip creation and bookings via WeTravel CRM — handling add-ons, payment links, and nationality checks for visa requirements.
  • Facilitated communication by creating group chats for participants, Project Managers, and Operations Leads.
  • Distributed essential forms including flight details and feedback surveys, and prepared certificates for select trips.
  • Collaborated with Marketing and Operations, contributing strategic insights while ensuring brand consistency.
  • Processed invoices for B2B trips, supporting financial transactions and client relationships.

Key Skills: Website Management · WordPress & CMS · WeTravel CRM · Trip Coordination · Payment Processing · Nationality & Visa Compliance · Client Communication · Marketing Collaboration · Invoice Processing · Data Management · Canva Designing

WordPress Developer (Health & Wellness Niche)
Optimum Metabolic Health · Australia
  • Designed custom web components including logos, banners, and icons for various pages.
  • Created funnel designs and website templates with cohesive branding and clean, appealing layouts.
  • Developed responsive design elements optimized for mobile and desktop viewing.
  • Ensured user-centric designs focused on simplicity and functionality.

Key Skills: Website Design & Development · WordPress & CMS Platforms · CRM Integrations · HTML & CSS · Plugin & Theme Customization · Website Maintenance · Mailchimp Integrations

Social Media Manager (Sports Niche)
Paddle Fit Perth · Australia
  • Managed social media platforms (Instagram, Facebook & LinkedIn), creating content such as short-form video and photo edits.
  • Developed and executed content strategies using Meta Business Suite and Canva to drive consistent, on-brand posts.
  • Led paid campaigns and boosted lead generation.
  • Tracked performance using Google Analytics and Facebook Insights, optimizing campaigns based on metrics and reporting results.

Key Skills: Social Media Strategy · Content Planning · Content Creation · Paid Ads · Analytics · Community Engagement · Marketing Strategy · Marketing Automations & Integrations

Projects

Websites I've Built

A sample of the work I've built and launched straight into clients' CRM and automations.

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Natural ArtForm
ShopifyE-commerceWellness

Australian wellness brand selling handcrafted skincare and recovery products for athletes and families — featuring founder credibility, product education, a matching quiz, and ingredient guides.

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Optimum Exercise Physiology
WebsiteAllied HealthBooking

South Australian allied health practice offering exercise physiology, personal training, and injury recovery services across multiple locations, with easy booking and funding information.

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Magna Constructions
WebsiteInsurance RepairRestoration

National insurance repair and building restoration contractor, presenting emergency callouts and catastrophe response with a client portal for claim management.

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Indie Lane Photography
WebsitePhotographyBooking

Northern NSW-based branding and commercial photography business emphasizing warm imagery and natural light to encourage bookings from camera-shy clients.

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Lake View Dental
WebsiteDentalBooking

Sunshine Coast dental practice in Birtinya offering gentle, prevention-first family dentistry — extraction-free braces, same-day crowns, and airway care, presented with an easy booking flow.

Testimonials

What Clients Say

Real words from people I've worked with.

Kate
Client
Video
Valery
Client
Video
Mark
Client
Video
Package Rate

Service Packages

Straightforward pricing for ongoing support, process improvement, and website builds.

6 Slots Booked
General Support
Limited Rate
$80usd / week
$100usd / week
10 hrs per week

Any related technical support (Website, CRM, basic SMM, and other tasks that require technical skills) or admin support, within the specified/agreed scope.

Need support beyond 10 hrs/week? Additional hours are billed at $10usd per hour.

Interested!
2 Slots Booked
SOP & Process Optimization
$399usd+

For startups and businesses that need enhancement and improvement on their operations and business processes. Comes with a FREE Audit System and a FREE Implementation Plan.

  • Automations
  • Website Creation/Improvements
  • CRM Setup & Integrations
  • SOP Creation/Improvements
  • Internal Dashboard & Tools
  • Backend/Database Setup & Integrations
Monthly retainer: $100usd+
Interested!
5 Slots Booked
Website Build
$249usd+
  • WordPress CMS (self-manage your website) or a custom static website
  • Initial web pages setup, up to 7 pages
  • Contact form
  • Initial development (first round completion)
  • 3 revisions upon development (for mobile devices)
  • Responsive web design
  • Page builder for self-editing, or a monthly retainer
  • Web forms as needed
  • Integration with Google Analytics and all suitable tools
  • Full website migration
  • SSL-ready configuration
  • Web walkthrough training session to use the website
FREE 1 month retainer after completion. Monthly retainer after that: $100usd+ (depending on scope).
Interested!
Custom Scope

Need something outside these packages? Let's talk about what you have in mind.

Inquire on WhatsApp →
Chat me on WhatsApp